About Us

A family tradition since 1963.

Over 57 years ago, our parents, Frances Kelly and John Waters founded our jewelry company. Today, we, their sons, are committed to carrying on the high standards of quality and ethics they passed on to us.

From the beginning, the company was built on a single guiding principle— Earn the trust of your customers by always telling the truth. They taught us that trust had to be earned and then maintained. It’s hard work but it’s the only way we know how to operate.

From our father’s early days as a road warrior, Kelly Waters has grown to become one of the most respected names in the jewelry industry. Our extensive collection of high-quality classic and fashion jewelry is offered under several different brand names.

Bella Cavo. The largest selection of flexible and stackable sterling silver bracelets and rings in the industry. Italian inspired design.

Black Label. Platinum bonded sterling silver and vermeil with simulated gemstones. A big look at surprisingly affordable prices.

Legere. One of the most respected names in men’s jewelry. Timeless styles now updated with fashion items for today’s younger men.

Lindsay & Co. Exquisite jewelry for the man who demands only the finest. Handcrafted in 14k, 18k gold and sterling silver.

Ones We Love (O.W.L.). Jewelry that lets a woman express herself by customizing pieces with personal messages, names, or birthstones.

We’re so confident in our quality that every piece of Kelly Waters jewelry is guaranteed for a lifetime. And what gives us an additional sense of pride, is that our customer service and delivery meet the same high standards of quality as does our jewelry.

In summary, our commitment to you is that we will try in every way to exceed your expectations.


Ed Waters
Jack Waters